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The Growth Cleaning Protocol

We Build You a Remote Cleaning Business Around Your 9 to 5

The step by step protocol that our clients use to build remote cleaning businesses that have generated over $10M in verified sales.

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  • Rated Excellent on Trustpilot
  • Recorded client interviews

Case studies

You Want Proof Before You Book a Call. Hear It from Our Clients.

Over $10M in verified client sales. Recorded interviews of previous and current clients. Real Trustpilot reviews.

Browse all stories Testimonials on YouTube

Reviews that mention Michael by name come first. Tap any review to read it in full.

See them on Trustpilot
Client Results$10M+ in verified client salesIndividual results. Not typical.

Who This Is For

This Is for You If

  • You make good money at a W2 job, but someone else's org chart sets your ceiling, and you want equity of your own without quitting first.
  • You can put in real hours for the first 90 days, before work or after the kids are asleep.
  • You are done researching Airbnb, dropshipping and AI side hustles, and you want a boring business with recurring revenue.
  • You already manage a quota, a budget or a team at work, and you follow a system and track your numbers.

This Is Not for You If

  • You want passive income with no work at the start.
  • You plan to keep researching, or you are sure your market is the exception to every rule.
  • You are not willing to get on the phone with customers.
  • You need a guaranteed result before you begin.

The problem

Most People Never Get a Cleaning Business Past the Research Phase.

  1. No roadmap. Nobody tells them what to do first, so they market before they can fulfill, or hire before they have a price.
  2. No time. After a 50 hour week and the kids' bedtime, the one free hour goes to another YouTube video instead of the next step.
  3. Fear it will not work. They worry the market is saturated or the money gets wasted, so they wait for a certainty nobody can give them.

The truth

It Is Not an Ambition Problem. It Is a Systems Problem.

When setup, hiring, sales and operations happen in the right order, you stop guessing what to do next and a few hours a week actually move the business. That order is the whole protocol.

See the process

Our process

We Show You the Process to Building a Recurring Cash Flowing Asset.

Nine steps in three phases. Here is the whole path, start to finish.

  1. Phase 1

    Infrastructure

    Build the foundation before you spend a dollar on marketing.

    1. 01
      Target market research

      Pick a market with data, not gut feel: population, household income, competitor pricing and unit economics. It does not have to be where you live.

    2. 02
      Business setup

      Follow the step by step registration and setup process so you get to market fast.

    3. 03
      Launch and goal setting

      A final launch checklist and a planning call with Michael to set goals and plan for problems before they hit.

    You walk away withA registered, launch ready business in a market you chose with data.

  2. Phase 2

    Growth

    Get cleaners in place, then turn on the leads and close them.

    1. 04
      Hiring your cleaners

      Multiple hiring funnels and an automated onboarding sequence, so you build the team instead of cleaning the houses.

    2. 05
      Marketing channels

      Several profitable channels, so no single platform can shut off your leads.

    3. 06
      Inbound and outbound sales

      A sales process and frameworks that turn new leads into recurring customers.

    You walk away withCleaners ready, leads from more than one channel and a process that books recurring customers.

  3. Phase 3

    Scale

    Systems, numbers and a team, so the business runs without you.

    1. 07
      Operations and management

      A VA, systems and software that take the day to day off your plate as you grow.

    2. 08
      Financials and reporting

      KPIs and reports, so every decision comes from your numbers.

    3. 09
      Scaling

      A blueprint to keep growing while you pull yourself out of the day to day.

    You walk away withA business that does not need you on every call, so your evenings go back to your family.

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Michael Haeri, founder of Growth Cleaning
Michael HaeriFounder of Growth Cleaning. Owner of Major Maids.

Meet Michael

He Built It First. Then He Started Teaching It.

  1. The startup yearsRan operations for a home cleaning startup while it scaled to 8 figures.
  2. The corporate yearsFive years in commercial real estate finance, a six figure salary, an hour commute each way, stuck in the corporate grind, thinking to himself there has to be a better way.
  3. The resetTried multiple online businesses on the side, the biggest bet being crypto. Went all in, lost it in the crash, and decided his next income had to come from something he owned.
  4. The business that actually workedStarted a cleaning business at 5am, before his workday. First customer came from a cold call to a realtor. $10K in revenue in 45 days, $30K in 100 days.
  5. Major Maids today$40K+ a month in revenue while working a W2, run on about 5 hours a week with a VA and systems. That playbook became the protocol.
  6. Growth Cleaning todayHe now coaches that protocol through Growth Cleaning: 400+ clients coached, over $10M in verified client sales, and coaches who built their own cleaning businesses with it.
400+clients coached
$10M+verified client sales

Your coaches

Coached by People Who Built It with the Protocol.

Mike and Zach were both Growth Cleaning clients first, scaling their businesses to multi six figures. They have years of experience both operating and coaching others with this exact protocol.

  • Michael Haeri
    Michael HaeriFounderRan ops at an 8 figure cleaning startup
    Scaled Major Maids while working a W2
    Coached 400+ clients
  • Mike Meisner, Growth Cleaning coach
    Mike MeisnerCoachStarted, scaled and exited his own cleaning business with the protocol
  • Zach Tiemeier, Growth Cleaning coach
    Zach TiemeierCoachLeft corporate sales with zero cleaning experience. Now runs a cleaning business doing $58K+ a month.

Straight answers

What People Ask Before They Apply.

Including the unflattering answers.

Ask the rest on your Strategy Call
Is this easy? Will it definitely work?
No, and no. Running a cleaning company is not easy. It takes real work, real money and a real tolerance for a few uncomfortable months at the start. What we control is the model and the support: a simple, proven, recurring revenue business with steady demand, a documented protocol instead of a blank page, and coaches who run the same business. None of that guarantees your outcome.
My spouse is going to ask if this is legit. What do I tell them?
Good. They should ask. Bring them to the Strategy Call, because their questions are usually the same as yours: how much time, how much risk, and what happens if it does not work. Then send them the proof, not our sales page: recorded client interviews, including couples who built it together, and our reviews on Trustpilot. If it is not a fit for your family right now, we will tell you both.
Do I need cleaning experience?
No, and you will not be cleaning. Most of the clients we have interviewed came from sales, tech, engineering and finance jobs and had never run a cleaning company. You build the business that hires, books and manages the people who do the cleaning.
Do I have to quit my job?
No. Many clients build it around a full time job, and some never quit. Plan on real hours for the first 90 days, mostly early mornings and evenings. Once your cleaners, systems and a VA are in place, many owners run it in 5 to 10 hours a week. That is not guaranteed and depends on how you build it.
Isn't cleaning too saturated?
There are roughly 140 million homes in America, and you do not need a big share of any market. You need to be the fastest, most organized option in yours. Step one of the protocol is testing several markets and picking the one the data supports.
With AI and layoffs, is this actually safer?
Nothing is safe from everything, and we will not claim otherwise. But homes still get cleaned by people, and recurring clients book every week or two. The bigger point: when income comes from a business you own, one email from HR is no longer your whole income.
Can I really run it remotely?
Yes. You quote over the phone without walking the home, book through software, and your cleaners handle the work on site. Clients have launched in markets they do not live in and run their businesses while traveling.
How long until it's running?
Setup runs on a step by step timeline, and the goal is first revenue within 30 to 45 days. Building to full scale typically takes 6 to 12 months. Your timeline depends on your market, your hours and how quickly you act on feedback.
What does it cost?
We have custom packages depending on your needs, and we will go over them with you on your Strategy Call. Once we know your market and whether this is a fit, we cover the investment and payment options. You will get the real number, not a range that means nothing.
Who owns the business?
You do. The entity, the brand, the website, the clients and every piece of data are yours. We coach you. We do not take a cut of your revenue or charge royalties. It is your equity, not a salary someone else controls.

The next step

Apply for a Strategy Call.

  1. The market. Which market fits, whether or not you live there, and what the numbers there support.
  2. The plan. What gets built, in what order, and how many hours a week it takes around your job and family.
  3. The fit. A straight answer on whether this suits you, even if it is no.

Married? Bring your spouse on the call. It is your family's time and money too.

Apply now

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